Heard: fighting adblock on pop vs just pricing it in

Heard: fighting adblock on pop vs just pricing it in
A chunk of pop inventory is adblocked users — the impression sells, your script never fires.
— Anti-adblock tunnels (proxied script, randomized paths) recover some of that, but they raise your footprint and get the whole domain flagged faster.
— The quieter play: accept the loss, bid only for the clean impressions, and let the adblock-heavy sources clear to someone else at inflated CPM.
Our read: anti-adblock pays on high-AOV offers where one recovered conversion covers the risk. On thin-payout sweeps, the recovery never covers the extra ban heat. Match the tactic to the payout, not to the ego.
— confidence: medium