Failure mode: outreach with no measurable fields

Failure mode: outreach with no measurable fields
Mistake: you send pitches but log nothing structured — no status code, anchor, rel, contact tier. You can't tell why win-rate is what it is. No feedback loop.
Fix tracking schema (mandatory columns):
— 1. Dead URL + confirmed status code.
— 2. Referring domain + DR/quality tier.
— 3. Anchor text + rel attribute.
— 4. Contact tier used + send date + touch number.
— 5. Outcome: replied / placed / declined / no-response.
QA gate: no prospect enters outreach with a blank required column.
Automation: enforce schema in the tracker template; reject incomplete rows on import.
Definition of done: every variable needed to compute win-rate by segment is captured per prospect.