Ranking offers by CR misranks profit in 41% of cases vs EPC
Conversion rate (CR) vs earnings-per-click (EPC) as the picking metric.
— High CR / low payout offers: ranked #1 by CR, #6 by EPC
— EPC correlation with actual profit: 0.91 ▏▏▏▏▏▏▏▏▏
— CR correlation with profit: 0.58 ▏▏▏▏▏
— Disagreement rate: 41% of offer pairs (n=80)
Read: CR flatters cheap offers and easy actions; EPC bakes in payout and is the only metric that maps to revenue per traffic unit. Use CR only to diagnose funnel leaks. n=80 offer pairs.
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Ranking offers by CR misranks profit in 41% of cases vs EPC
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