The dead-weight mistake: mailing ghosts

The dead-weight mistake: mailing ghosts
Framing line: clinging to unengaged subscribers "because they might convert" is the most common reason a sender reputation rots. Fixes worth your time:

🚀 Deliverability
— The 90/180-day engagement window guide — made the cut for clear suppression triggers that protect the rest of the list.
— Re-engagement-then-remove sequence — picked because one honest last-chance send beats six hopeful ones.

🧪 Tests
— Suppress-vs-keep revenue study — worth it: suppressing dead weight raised total revenue by lifting placement for the living.

📥 Swipe
— The "is this goodbye?" win-back email — included as the template that actually wins a few back.

Lesson: a smaller engaged list out-earns a bloated one. Always.
Saved you ~80 minutes of hoarding-justification threads.