Advertiser's in-house program or the same offer on a network?

Advertiser's in-house program or the same offer on a network?

Q: A brand runs its own affiliate program and the same brand is also listed on a CPA network. Which do I join?

A: Compare what each actually gives you beyond the payout number.

— The in-house program often has a higher payout (no network margin) plus better creative and product access, since you're talking to the brand directly.
— But in-house programs can be slow to pay, thin on support, and risky if the brand is small. The network gives you guaranteed payment, one consolidated invoice, and a manager who fights for you.
— Check payment terms and minimums on both. A 20% higher in-house payout means nothing if they pay net-60 and you're cash-strapped.

Short version: in-house for margin and product access, network for reliable pay and support.

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