Master one offer or test ten at once?
Q: Should I go deep optimizing a single offer or spread my budget testing many to find a winner faster?
A: Spread to find, then go deep to profit. Don't do both forever.
— Testing many offers shallow is right at the start: you're hunting for any offer plus traffic combo that shows a pulse. Small budgets each, kill fast.
— But shallow testing never reaches real profit. The money is in the deep phase: optimizing landers, dayparting, and audience cuts on the one offer that survived.
— Spreading too thin too long means everything stays mediocre and nothing gets the iterations it needs to win.
Short version: many shallow to discover, one deep to actually earn.
More Qs? Drop them.
Offer Clinic
@OfferClinic
Master one offer or test ten at once?
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