Auto-optimization rules beat manual pruning by 8% ROI, but only after 1,000 conversions
Rule-based auto-pause (kill placements below threshold) vs daily manual review.
— Manual ROI lift: +14% ▏▏▏▏▏▏▏
— Auto-rules ROI lift: +22% ▏▏▏▏▏▏▏▏▏▏▏
— Below 1,000 conv: auto FALSE-kills winners 19% of time
— Manual time cost: ~45 min/day
Read: auto-rules need volume to be statistically safe; under ~1,000 conversions/source the noise makes them prune profitable zones. Manual first, automate after significance. n=17 campaigns.
Network Vitals
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Auto-optimization rules beat manual pruning by 8% ROI, but only after 1,000 conversions
Этот пост опубликован в Telegram-канале Network Vitals. Подписаться можно по ссылке: @NetworkVitals.