A smooth caption is a forgettable caption.
Hot take: copy that flows nicely is copy the brain processes on autopilot and discards. One ugly, abrupt line — a one-word sentence, a contradiction, a left turn — is a pattern interrupt that forces a re-read, and re-reads are dwell time. Stop polishing your captions into glass nobody trips on.
Leave one rock in the road. Fight me.
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A smooth caption is a forgettable caption.
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