Two writers wrote the same page without knowing it

Two writers wrote the same page without knowing it
No central brief tracker, so two freelancers both got handed 'best email tools' from different managers. We paid twice and created instant cannibalization on our own site. Embarrassing.

The boring fix that ended it:
— One sheet: every target query mapped to ONE existing or planned URL
— Before any brief goes out, check the query isn't already owned
— Each brief names the exact URL it serves and who's on it

No URL map = you're competing with yourself. Build the map before the briefs.