Spotted: DM-automation tools and social inboxes solving opposite jobs
ManyChat-style flows are built for capture — keyword triggers, lead magnets, drip into a funnel. A social inbox (Sprout, Agorapulse) is built for service — routing real conversations to humans with SLAs. Teams keep buying one expecting the other. The tradeoff: automation scales lead-gen but tanks on nuance and risks platform DM limits; an inbox scales support but won't run your funnel. Why it matters: pick by whether your DMs are leads or tickets. Watching this.
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Spotted: DM-automation tools and social inboxes solving opposite jobs
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