Custom channels vs URL channels for testing
Two ways to slice your reporting and people conflate them.
Custom channels = tag specific AD UNITS. Use when comparing 'sidebar vs in-content' placement performance — you label each unit and read them apart.
URL channels = track specific PAGES/sections. Use when comparing 'does my recipe section out-earn my news section' without touching ad code.
Want to know which PLACEMENT pays? Custom channel. Which CONTENT pays? URL channel. Don't mix the question with the wrong tool.
— Steal it.
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Custom channels vs URL channels for testing
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