Optimize for CTR or RPM — they're not the same goal
Newbie move: chasing CTR. High CTR with cheap clicks = low RPM and an invalid-traffic risk flag.
Watch RPM, full stop. I've killed a high-CTR placement (sticky near a button, people misclicking) because RPM was trash AND it was inviting an invalid-clicks review.
A 'worse CTR' unit in clean reading flow pays more per thousand views and keeps your account boring-and-safe.
CTR is vanity. RPM is rent. Optimize rent.
— Steal it.
AdSense Trenches
@AdSenseTrenches
Optimize for CTR or RPM — they're not the same goal
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