<b>The Lurker-to-Poster Activation Ladder</b>

<b>The Lurker-to-Poster Activation Ladder</b>
90% of a healthy community never posts, and that is fine — until you can't convert the 10% who would. Give them a rung-by-rung path with rising effort.

☐ Rung 1: react with an emoji (zero-typing ask)
☐ Rung 2: vote in a poll (one tap, opinion captured)
☐ Rung 3: answer a fill-in-the-blank prompt
☐ Rung 4: reply to someone else's post
☐ Rung 5: start their own thread

The SOP rule: never ask a lurker to jump two rungs at once. Your weekly content cadence should always contain at least one Rung 1 and one Rung 2 entry point, so a silent member can act in under five seconds.

Measure how many members climb one rung per month.

Save this for your next launch.