<b>SOP: Handoff from media buyer to account manager</b>

<b>SOP: Handoff from media buyer to account manager</b>
Run this whenever a winning campaign moves from testing to scale ownership.

<b>Stage 1 — Package</b>
— ☐ Winning creatives + ad copy exported with file names (Owner: buyer)
— ☐ Audience and placement settings documented (Owner: buyer)
— ☐ Current CPA, ROAS, and 7-day trend pasted in handoff doc (Owner: buyer)
— ☐ Known fragilities listed (e.g. "breaks above $400/day") (Owner: buyer)

<b>Stage 2 — Receive</b>
— ☐ Manager confirms tracking and reads the doc aloud back (Owner: manager)
— ☐ Scaling ceiling and check-in cadence agreed (Owner: manager)

<b>Stage 3 — Close</b>
— ☐ Ownership flipped in the project board, buyer removed as owner (Owner: ops)

<b>Owner:</b> Buyer initiates, manager accepts
<b>Trigger:</b> Campaign promoted to scale
<b>Done-when:</b> Manager has acknowledged the doc and board ownership is reassigned.

A handoff isn't done when you send the file. It's done when the receiver confirms.

Save this. Run it every time.