<b>This week: button color vs button verb</b>

<b>This week: button color vs button verb</b>

Everyone wants to test green vs orange. Snooze.

I tested the VERB instead. Same button, same color. Just changed 'Get Started' to 'Get My Free Audit.'

Setup: landing page for a CPA offer, ~6k clicks split over 9 days.

Result: the specific-value verb pulled +19% clicks to the form. The color test I ran last month? Flat. Couldn't tell them apart with a microscope.

The lesson: color is decoration. The verb is the promise. 'Get My Free Audit' tells them what they walk away with. 'Get Started' tells them about work they have to do.

— Open your hero CTA
— Swap the generic verb for one that names the payoff

Go change your CTA verb to claim the reward, not start the chore. Report back.