<b>Testing a pricing page without nuking revenue</b>

<b>Testing a pricing page without nuking revenue</b>

Pricing tests scare people because you can torch real money. I run them in a safe order, lowest risk to highest:

— Start with layout, not price. 3 tiers vs 2. Toggle position. Zero revenue risk.
— Test the 'most popular' badge placement. Anchoring is free money.
— Test annual-vs-monthly default toggle. Defaulting to annual lifted my AOV without changing a price.
— Test feature framing and ordering inside each tier.
— Test the order of tiers (high-to-low anchors differently than low-to-high).
— ONLY then touch actual numbers, and cap exposure to 50% of traffic.

Never change price AND layout in one test. You won't know what moved.

Go test your 'most popular' badge first. It's free, it's fast, it anchors.

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В @ScaleOrStall такого cbo vs abo scaling ещё много