<b>Campaign naming convention — the 6-field framework</b>

<b>Campaign naming convention — the 6-field framework</b>

Inconsistent names make reporting useless after 30 campaigns. Lock one schema and never deviate.

Format: <code>GEO_VERTICAL_SOURCE_OFFER_ANGLE_DATE</code>

— GEO: ISO country code, uppercase (US, DE, BR) — never "usa" or "United States"
— VERTICAL: fixed abbreviation list you write down once (NUTRA, GAMB, DATE, FIN)
— SOURCE: traffic source code (FB, GADS, PUSH, POP)
— OFFER: network offer ID, not the offer name (names change, IDs don't)
— ANGLE: your creative/funnel concept in one token (fear, social, discount)
— DATE: YYMMDD launch date for cohort tracking

Example: <code>DE_NUTRA_PUSH_8841_fear_260613</code>

Rules that keep it clean:

— Underscores between fields, never spaces or dashes inside a field
— Lowercase only for the ANGLE field so it's scannable
— Maintain the abbreviation list in a pinned doc; new verticals get added there first

This schema lets you filter "all DE push nutra" in two clicks across any tracker.

Save this SOP. Run this before every launch.