<b>Redirect health check — 5-step latency audit</b>

<b>Redirect health check — 5-step latency audit</b>

Every hop in your redirect chain adds latency and a failure point. Audit monthly and after any infrastructure change.

— Count your hops. Open the offer link in a network inspector and log every 301/302. Target is 2 or fewer: tracker, then offer. Three-plus means you are leaking users.
— Measure time to first byte on your redirect domain. Over 200ms loses mobile traffic. Test from the GEO you actually run, not your home connection.
— Verify HTTPS end to end. One HTTP hop in the chain triggers a browser warning and kills conversion. Check every hop, not just the entry.
— Confirm the tracking domain is not on a public blocklist. A flagged redirect domain gets stripped by ad networks and antivirus. Check it before, not after, the ban.
— Test the fallback. Kill the offer URL and confirm your redirect rule sends traffic to a backup path, not a blank page or a tracker error.

Log the hop count and time to first byte each month. A redirect chain that grew from 2 hops to 4 over a quarter is the silent reason your conversion rate slipped.

Save this SOP. Run this before every launch.

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