Heard: third-party analytics and native insights disagree on purpose
Your scheduler's dashboard and IG's native numbers will never match — different attribution windows, different 'reach' definitions, lossy API data. Teams burn hours reconciling them. The honest split: trust native insights for the truth on a single platform, use the aggregator (Sprout, Metricool) only for cross-channel trend lines and client decks. Never mix the two in one report. Why it matters: chasing the gap between them is wasted analyst time. Watching this.
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Heard: third-party analytics and native insights disagree on purpose
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