Optimizing for the bell vs optimizing for Home

Optimizing for the bell vs optimizing for Home
Word is creators still obsess over subscriber/bell delivery when the real distribution moved.
— Bell/subscriptions feed reaches loyal viewers but it's a shrinking slice — most channels get the majority of views from Home and Suggested now
— Optimizing for Home means broad-appeal packaging that wins cold impressions, a different game than rewarding existing fans
Confidence: high. The 'notification squad' era is largely over for distribution math.
For a channel like yours: stop begging for bell clicks as a growth lever. Build packaging that earns a cold Home impression from a stranger. The subscribers come as a byproduct of winning new browse traffic, not the other way around.