Page builder vs headless for a marketing site

Page builder vs headless for a marketing site
The real fork for a content-marketing site that needs speed.

WordPress + builder:
— Pros: marketers self-edit, instant publishing, template reuse, no dev for every change
— Cons: builder bloat, render-blocking assets, performance ceiling, plugin update churn

Headless (Next.js + WP/Sanity):
— Pros: near-perfect Core Web Vitals, full control, scales infinitely, clean separation
— Cons: every layout change needs a dev, marketers lose the visual editor, higher build + hosting cost

Best for: a builder when marketing owns the page and ships daily; headless when traffic is huge, speed is the moat, and a dev team is always on call.