<b>When winning the snippet costs you clicks</b>

<b>When winning the snippet costs you clicks</b>
09:12 UTC — Reportedly catching more SEOs off guard: ranking #1 organic with NO snippet can out-earn holding the snippet itself.

The pattern people are flagging:
— Snippet fully answers the query → user reads the box, never clicks.
— On informational head terms, owning the box can drop your CTR versus a plain #1 listing that forces the click.

The counter-play we're hearing:
— Answer the 'what' in the box, withhold the 'how/which/best' so the click still has a job.
— Or deliberately structure to lose the snippet on zero-value queries and keep the blue link.

Reliability: well documented in CTR studies for years, still ignored. Watching this.