<b>Killing a duplicate answer fixed snippet flapping</b>

<b>Killing a duplicate answer fixed snippet flapping</b>
09:05 UTC — Heard from a site fighting its own pages. Two URLs both answered the same question in their intros, and Google kept swapping which one got the snippet week to week — neither held.
— They consolidated, redirected one URL, kept a single canonical answer
— Snippet stabilized on the surviving page within 2 weeks
— Combined that term went from ~600 erratic clicks to ~1,500 steady/month
Why it matters: Two pages answering the same query identically is reportedly self-cannibalization at the snippet layer — Google can't pick a stable winner. One clean answer beats two competing ones. Consolidate, don't duplicate. Watching this.

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