<b>Open loops are debt, and most of you never pay them back</b>

<b>Open loops are debt, and most of you never pay them back</b>

You stack three "but first" hooks in the first minute and feel clever. Then you close zero of them. Audiences keep a mental ledger — every loop you open and abandon trains them that your teases are noise.

One loop, opened sharp, closed loud, beats five dangling threads that quietly expire.

Unpopular opinion: most "hooks" are just broken promises with good timing. Argue?