<b>Intros aren't dead. Unkept promises are.</b>

<b>Intros aren't dead. Unkept promises are.</b>

Everyone screaming "cut the intro" missed the point. A 12-second intro that <i>specifies the payoff</i> outperforms a cold open that delivers nothing. Viewers don't hate context — they hate context that doesn't get cashed in.

The real killer isn't length. It's an opening that writes a check the next 8 minutes never honor.

Kill the empty promise, not the intro. Fight me?