Voice notes vs. video pitches vs. plain text

Voice notes vs. video pitches vs. plain text
Popular advice: "Send a personalized video — it stands out and humanizes the pitch."
Myth. A video demands ninety seconds of attention before the creator knows if it's worth ten, so most never press play and your effort evaporates unwatched. A voice note is worse on mobile — it can't be skimmed, can't be searched, can't be forwarded to a manager. Text loses the warmth but wins the only fight that matters: it gets read in three seconds and acted on. It's not which medium is most human, it's which one survives a busy thumb. Lead with text; save video for people who already replied.