"A sticky CTA bar lifts conversions." [DEPENDS]
The sticky bar that follows you down the page is sold as a free win — "the button's always there!" It spread because it's trivial to add and demos well.
The mechanism: a sticky CTA helps on long pages where the decision point comes after a lot of reading and the user shouldn't have to scroll back up. It hurts on mobile, where it eats 60+ pixels of a small screen and often overlaps content.
The alternative people forget: repeated inline CTAs placed at natural decision moments — after the pricing, after the testimonials, after the FAQ. Same accessibility, zero screen tax, and each one catches a different readiness level.
The rule: long desktop page → sticky can win. Short page or mobile-heavy traffic → repeated inline CTAs win.
The nuance: a CTA the user ignores in every scroll position is a copy problem, not a placement problem. Stickiness won't save a weak offer.
Above The Fold Heresy
@AboveTheFoldHeresy
"A sticky CTA bar lifts conversions." [DEPENDS]
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