SOP 53: Display-Ad vs. Amazon-Affiliate vs. Lead-Gen Site
The monetization model dictates which risks you audit hardest. Diagnose the model first.
— Display-ad site (Mediavine/AdThrive): audit traffic volume and RPM stability. Risk is a traffic drop or an ad-network ban. Verify the RPM is not seasonally inflated.
— Amazon-affiliate site: audit the commission-rate exposure. Amazon cuts rates unilaterally — model revenue at current rates, not historical. Risk is account suspension; check the account is in good standing.
— Lead-gen / affiliate-CPA site: audit the buyer relationship. Revenue depends on one or few advertisers who can pause payouts. Demand the advertiser contracts and confirm they transfer.
— Model rule: single-source monetization (one ad network, one affiliate program) is concentration risk. Price it lower than a diversified-income site at the same profit.
Pass criterion: you have named the model and stress-tested its specific failure mode.
Save this — run it every deal.
The Deal Desk
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SOP 53: Display-Ad vs. Amazon-Affiliate vs. Lead-Gen Site
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