<b>Word is the social-tool rollups are coming for your favorite mid-tier app</b>

<b>Word is the social-tool rollups are coming for your favorite mid-tier app</b>
Private equity has been quietly stitching together SMB marketing tools into "suites" — and the playbook is always the same. First the founder "steps into an advisory role." Then the changelog goes quiet for two quarters. Then prices climb 20-30% at renewal with a shiny "platform" rebrand nobody asked for. If your tool just got acquired by a name ending in "Group" or "Holdings," start trialing an alternative now — not when the migration email lands. Export your data while support still answers. Watching this.