Your evergreen content is rotting and AI engines can smell it.
Perplexity and ChatGPT search heavily weight recency for anything remotely time-sensitive. That "complete 2023 guide" with a stale date? Skipped for a competitor's updated-this-month version, even if yours is objectively better.
Update the content AND the visible date, then resubmit. A real edit, not a date swap.
Freshness is a citation signal now, not just a ranking one. Stale pages don't get quoted. Tell me I'm wrong.
Overview Hot Take
@OverviewHotTake
Your evergreen content is rotting and AI engines can smell it.
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