Exclusivity adds 30-50% to fee, prevents one competitor clash

Exclusivity adds 30-50% to fee, prevents one competitor clash

Non-exclusive ███░░░ | Category exclusive █████░ | Full exclusive ██████

The ladder is real money. Non-exclusive lets the creator post a rival next week. Category exclusivity (no competitors for N days) is the usual middle. Full exclusivity is rarely worth it.

— Non-exclusive: base fee
— 30-day category lock: +30-50%
— 90-day full exclusive: +80-150%

The value of exclusivity scales with how crowded your category is, not with audience size.

So what: buy a 30-day category window in saturated verticals; skip it where you're the only sponsor anyway.

Benchmark: n=74 contracts — median category-exclusivity premium +38%.