Pop-up vs exit-intent vs timed upsell: stop interrupting the buy

Pop-up vs exit-intent vs timed upsell: stop interrupting the buy

Three ways to push the upsell, and timing decides which.

Mid-funnel pop-up (during checkout) kills momentum — you interrupt someone reaching for their wallet. Worst spot.

Exit-intent catches the leaver. Good for a downsell or discount to save a dying session, bad for AOV because it's a desperation play, not an upgrade.

Post-purchase / one-time upsell (after the card clears) is the AOV king. They already trust you enough to pay — momentum is maxed, friction is gone, the 'add it to your order' converts.

— Save a bounce → exit-intent downsell
— Boost AOV → post-purchase one-click, never mid-checkout
— Capture a lead → timed pop-up before exit

Go test it.