<b>SOP: Ship a new landing page</b>

<b>SOP: Ship a new landing page</b>
Run this whenever a new offer or campaign needs its own page.

<b>Stage 1 — Build</b>
— ☐ Copy lead from approved brief (Owner: copywriter)
— ☐ Hero, form, and tracking placed (Owner: dev)
— ☐ UTM template applied, no hardcoded params (Owner: dev)

<b>Stage 2 — QA</b>
— ☐ Form submits to correct CRM list, test lead arrives (Owner: ops)
— ☐ Pixel and conversion event fire (check tag debugger) (Owner: ops)
— ☐ Mobile render at 360px, no overflow (Owner: ops)
— ☐ Page speed under 2.5s on 4G throttle (Owner: dev)

<b>Stage 3 — Go</b>
— ☐ 404 and thank-you pages live (Owner: dev)
— ☐ Logged in launch sheet with owner + URL (Owner: ops)

<b>Owner:</b> Ops lead
<b>Trigger:</b> New page request approved
<b>Done-when:</b> Test lead lands in CRM and conversion event verified in analytics.

Save this. Run it every time.