<b>MYTH: SaaS recurring commission is passive income</b>

<b>MYTH: SaaS recurring commission is passive income</b>

Everyone says you build once and collect forever. Reality: recurring only exists because the customer keeps paying, and customers leave.

Run the math. A tool with 5% monthly logo churn loses roughly half its cohort in 14 months. Your "forever" commission has a half-life shorter than a car loan.

And you don't get to sit still. Refreshed content, updated screenshots, dead links, plan renames, the program switching networks — every one of these quietly erodes the trail that feeds those referrals. Stop working and the curve doesn't flatten, it bleeds.

Passive income is income that survives your neglect. SaaS recurring punishes it.

Verdict: it's an annuity you have to keep re-earning.