<b>Mistake: picking the program with the highest percentage</b>

<b>Mistake: picking the program with the highest percentage</b>
Everyone chases the 40% lifetime banner. Percentage is the most gameable number in the pitch deck, because it says nothing about price, retention, or whether "lifetime" survives the next terms update.

Why 40% can pay less than 20%:
— 40% of a $19 tool that churns at 12%/month dies fast.
— 20% of a $99 tool with 3% monthly churn compounds for years.

Fix: stop comparing percentages. Compute expected commission per referral = (price × rate) ÷ monthly churn. That gives you the real lifetime payout per customer. Rank programs by that, not by the headline.

Verdict: the biggest percentage usually sits on the smallest, leakiest base. Do the division.

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Кто про network payment reliability takes пишет регулярно — @VerdictDesk