<b>Why you can't pick your own sitelinks</b>

<b>Why you can't pick your own sitelinks</b>

Today's lesson: <b>sitelinks</b> — those extra indented links under a result that jump to inner pages — are chosen by Google, not you. People email Google support asking to add them. There's no button for that.

Picture a librarian who watches which shelves people walk to most. She doesn't ask the author which shelf to point at — she watches the crowd. Sitelinks work the same way: Google shows the inner pages it already sees people clicking and linking to.

So you guide them indirectly:
— Give each important page a short, clear title ("Pricing", not "Plans & Packages Overview 2024")
— Link to those pages from your homepage and main menu
— Keep the page live and useful so it earns clicks

Do this and the librarian starts pointing people there on her own.

Try this: open your homepage, list your 4 most important inner pages, and check each one has a short title under 4 words. 🎓