<b>Geo Pulse #1 — This week: how Tier-2 actually gets paid</b>

<b>Geo Pulse #1 — This week: how Tier-2 actually gets paid</b>

Theme of the week: stop assuming a card field converts everywhere. Five payment rails that quietly decide your Tier-2 numbers.

— → <b>Boleto Bancário (Brazil)</b>: a cash voucher paid at lottery shops and banks. Adds 1-3 day settlement lag — never count a conversion same-day. Credit: any LatAm payments primer, e.g. EBANX docs.
— → <b>OXXO (Mexico)</b>: 19k+ convenience-store cash points. Roughly a third of Mexican online buyers prefer it over cards. Source: Americas Market Intelligence reports.
— → <b>PIX (Brazil)</b>: instant bank transfer, now majority of online transactions. If your offer lacks PIX in 2024+, you're leaking. Credit: Banco Central do Brasil stats.
— → <b>Konbini (Japan)</b>: pay at 7-Eleven/FamilyMart counters. Still 10%+ of e-commerce despite high card penetration. Source: any JP PSP (Komoju) breakdown.
— → <b>JazzCash / Easypaisa (Pakistan)</b>: mobile-wallet rails carrying a market cards never reached. Credit: State Bank of Pakistan digital-payment data.

Rule of thumb: in Tier-2, the checkout method <i>is</i> the offer. Audit it before you blame creatives.