<b>This week on Reddit marketing: the first-comment playbook</b>

<b>This week on Reddit marketing: the first-comment playbook</b>

Five threads that all circle one underrated move — controlling the top comment, not just the post.

— [Tactic] Drop your context in the first comment, not the post body — keeps the OP link-free and dodges automod's body-link filters (r/marketing)
— [Case] A SaaS founder credits a pinned founder-comment for 40% of signups from a single launch thread (r/SaaS)
— [Rule-change] More subs now auto-remove posts with outbound links but allow them one comment deep (r/modnews discussion)
— [Tactic] Ask a mod to sticky your clarifying comment instead of editing the post — edits don't re-notify (r/Entrepreneur)
— [Tool] RES's comment-navigator for spotting where your reply lands in the fold (r/Enhancement)

Editor's pick: the r/SaaS case — it quantifies what most of us only suspect, that the comment slot outperforms the post slot for conversion.