<b>"Mediavine pays 2x what Ezoic does"</b>

<b>"Mediavine pays 2x what Ezoic does"</b>

The steelman: yes, side-by-side screenshots routinely show Mediavine RPM double Ezoic's. That part is real.

The asterisk: those screenshots almost never come from the same site. They come from a food blogger (US desktop, long dwell time, sticky sidebar units firing on scroll) vs a tech site (mobile-heavy, bounce-fast, viewport never reaches the second ad).

🚩 Hidden variable: viewable impressions per session. Mediavine's lazy-load + sticky stack gets 4-6 viewable units per pageview on a recipe scroll. The same layout on a 400-word answer post fires 1.5.

Move your traffic mix and the "2x" compresses fast.

Not saying Mediavine is worse — saying the comparison is rigged by who's holding the screenshot.