<b>"I switched to Raptive and revenue jumped 40% overnight"</b>

<b>"I switched to Raptive and revenue jumped 40% overnight"</b>

Grant the steelman: header-bidding setups and premium demand really can lift a site, sometimes a lot.

The asterisk: nobody switches networks in a vacuum. The switch usually coincides with a seasonal demand ramp (Q4), a fresh ads.txt finally propagating, or the old network's setup having been quietly broken for weeks.

🚩 Hidden variable: the baseline you're comparing against. "40% lift" measured against a degraded final month on the old network isn't a 40% lift — it's a recovery plus a clean install.

The honest test is same-month-last-year, not last-week. Almost nobody runs it.

Not saying Raptive didn't help — saying "overnight 40%" is measuring a clean install against a broken one and calling the gap performance.