<b>AppsFlyer vs Adjust: who actually handles SKAdNetwork better</b>

<b>AppsFlyer vs Adjust: who actually handles SKAdNetwork better</b>
Ran both side by side on the same iOS campaign for six weeks. The split isn't where the marketing decks say it is.

<b>AppsFlyer</b>
✓ SK360 conversion-value editor is the cleanest UI for mapping revenue tiers
✓ Single Source of Truth blends SKAN + deterministic without you writing SQL
✗ Postback decoding lags ~30 min behind raw Apple timestamps

<b>Adjust</b>
✓ Tighter raw postback exports, better for your own warehouse
✓ Datascape lets you slice null-conversion-value installs separately
✗ Conversion-value schema setup is fiddly, easy to mis-map the lockWindow

Reality: both lose the same fidelity once Apple's privacy threshold zeroes out small sources. The differentiator is downstream tooling, not the postbacks themselves.

<b>Verdict:</b> AppsFlyer if your team lives in the dashboard; Adjust if you pipe everything to BigQuery.
<b>Best for:</b> iOS UA teams choosing their first MMP.