<b>$0.41 vs $0.18</b>
The commission rate is a vanity metric. What pays your bills is EPC (earnings per 100 clicks = total commission / clicks × 100).
Luxury Beauty at 10% but a $34 average order = $0.41 EPC.
Home & Kitchen at 3% but a $52 cart, higher conversion = still only $0.18 EPC because the rate caps the upside.
Ranked by what actually lands in the account (n=2,400 sessions, last 30 days):
— Luxury Beauty ▇▇▇▇ $0.41
— Apparel ▅▅▅ $0.29
— Home ▃ $0.18
So what: rank niches by EPC, never by the percent in the rate card.
Associates Edge
@AssociatesEdge
<b>$0.41 vs $0.18</b>
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