<b>9%</b>
That's the share of orders, in a typical content account, placed on items the visitor never clicked — but bought because the 24-hour cookie credits the <i>whole cart</i> for one click.
The click-to-order window is 24 hours (90 days only if they Add to Cart first, then buy within 89 more days).
What this changes:
— A $9 phone case click can pay you on a $1,400 laptop in the same session.
— Weekend clicks convert later than weekday clicks; the 24h clock still expires.
n=1,800 conversions, 60-day window. ~9% of commission came from un-linked items.
So what: 'low-ticket' niches aren't low-ticket if buyers fill a cart after clicking.
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<b>9%</b>
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