One locale's volume is hiding the other 70% of your market

One locale's volume is hiding the other 70% of your market
Defaulting to a single country (usually US) understates total opportunity for any English page. Across 1,200 terms summed over five English locales:
— US share of total volume ▇▇▇ 31%
— UK ▇▇ 14%
— India ▇▇▇ 24%
— Rest (CA, AU, PH, NG...) ▇▇▇ 31%
You rank globally whether you planned for it or not, so scoring on US-only demand misranks your roadmap.
The mistake: building priority from a single-geo number on a page that gets worldwide traffic.
The fix: pull aggregate English volume, then check the SERP per locale, since intent and difficulty diverge by region.
Benchmark of the week: US accounts for under one-third of total English demand on the median informational term.