Your answer was true but said nothing

Your answer was true but said nothing

"Communication is key." "It depends on your goals." These are correct and completely useless. Reporters can't quote a fortune cookie.

Think of it like a recipe that says "add some ingredients and cook until done." Accurate, unhelpful.

1. Replace every general claim with one concrete detail — a number, a name, a step, an example.
2. "Email works" becomes "We get 3x more replies sending on Tuesday at 7am."
3. If you can't get specific, you probably don't have a quote worth sending yet.

Specificity is what makes a quote survive an editor's red pen. Vague lines are the first thing cut.

Try this today: Take one sentence from a recent pitch and force a real number, date, or example into it. Notice how much more quotable it instantly becomes.