<b>The second-bite playbook is back</b>

<b>The second-bite playbook is back</b>

Heard this week: a mid-market managed-WP shop is quietly shopping itself to a private-equity roll-up that already owns three brands you'd recognize. Word is the founders rolled equity last time, took a partial exit, and are angling for a second bite at a higher multiple.

What it means for customers: roll-ups rarely touch the brand on day one. The squeeze shows up 12-18 months later, in renewal pricing and consolidated support queues. A source tells us the diligence room is already open, so this isn't idle chatter.

Unconfirmed, but the pattern is textbook.

Watch this: if your renewal notice arrives 60 days early with a 'loyalty rate', read it twice.