Burned-in subtitles beat platform CC for retention, and it has nothing to do with accessibility
Platform captions are toggled off by 60-plus percent of viewers, so your kinetic emphasis never reaches them. Burned-in text is non-negotiable, which means your timing, your bolded words, your beat are guaranteed delivered.
— Use CC when language reach matters more than control
— Burn in when the words ARE the pacing
You don't outsource your rhythm to a checkbox.
Fight me?
Watch Time Heresy
@WatchTimeHeresy
Burned-in subtitles beat platform CC for retention, and it has nothing to do with accessibility
Этот пост опубликован в Telegram-канале Watch Time Heresy. Подписаться можно по ссылке: @WatchTimeHeresy.