Celebrating a link that's nofollow
You land the post, pop the champagne, then check the source and the link's tagged rel="nofollow". You did all that work for a link Google mostly shrugs at.
Check BEFORE you write, not after:
— Open any existing guest post on the site
— View source, Ctrl+F for 'nofollow' near outbound links
If every external link is nofollow, that's their policy — decide if the traffic/brand exposure is worth your hours. If it's only some, ask in the pitch: 'do author links stay dofollow?'
I vet this on every prospect now. Saved me ~15 wasted drafts this year. Check it.
Guest Post Grind
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Celebrating a link that's nofollow
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