An Amazon-only site and a Mediavine display site should NEVER trade at the same multiple.
Amazon can nuke your commission rate overnight by fiat — they've done it twice. Display revenue is diversified across hundreds of advertisers and an RPM you control with layout.
Yet sellers list both at 40x like the platform risk is identical. It isn't.
If 70%+ of your revenue is one affiliate program, you're not selling a business — you're selling someone else's terms of service.
What platform-concentration discount do you apply? Be honest.
Sell It Already
@SellItAlready
An Amazon-only site and a Mediavine display site should NEVER trade at the same multiple.
Этот пост опубликован в Telegram-канале Sell It Already. Подписаться можно по ссылке: @SellItAlready.