You're sending traffic to the homepage. Stop.

You're sending traffic to the homepage. Stop.

Watched a buddy promote a Shopify brand and link the homepage. Conversion rate? 0.8%.

Switched the link to the exact product page the creative was about. Same traffic, same week.

Jumped to 2.4%. Triple.

The mistake: making people re-find the thing you just sold them on. Every extra click bleeds 20-30%.

Do this → deep-link to the variant page (color/size already selected if the program allows it). Affiliate dashboards almost always let you build a product URL with your tag.

Go audit your top 3 links right now. Bet at least one points home.

Fix it before Friday, watch EPC climb.